Twitter has doubled the character limit per tweet. They changed the maximum number of characters from 140 to 280, to solve ‘issues with cramming’.
The company started testing the feature in back in September. Apparently, the results have been pleasing since they are now pushing it in most languages. The company claims the testing group got very excited at first. They would regularly hit the limit, but things finally cooled off. Hopefully, the masses won’t get over excited by the feature.
Jack Dorsey announced the test back in September. In the tweet, he mentions how they are not removing the brevity of twitter by this move. Brevity has always been a core feature of the social media platform, part of what distinguishes it from Facebook.
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu
Now, the company is rolling it out to the masses. Twitter announced the news in a blog post and apparently, everyone liked the feature. If you hate that feature, just be happy it’s not the 10 000 that was rumoured before. You should also hope no one uses this hack to bypass the limit all way to 35 000. The feature is rolling out, and soon you will find yourself with the new limit.
According to the report, most users are not hitting the new limit. In fact, only 5% of tweets are longer than 140 characters. This essentially means the new limit is there for those who need it. And if you think 140 is good enough? Well just keep to 140 like most are doing. Also, with the old 140 characters, people would hit the limit 9% of the time. Under the new limit, this only happens 1% of the time.
To note, Japanese, Korean and Chinese will keep their 140 character limit. According to their research, these languages do not need the 280 characters. They go on to claim they have traditionally been able to post more, due to the density of their writing systems.
People who have a lot to say will be happy with this change. Remember those people who type multiple tweets just to put across a point. The Donald is also one of those likely to benefit from this move since he loves Twitter so much.